Choosing the right domain name is crucial for your brand’s online presence. It should be short, memorable, and easy to spell. Consider including relevant keywords to improve SEO, but avoid overly complex names. Choose a .com extension if possible, as it’s the most recognized and trusted by users. Make sure the domain is available on social media platforms to maintain brand consistency. Also, check for any trademark conflicts to avoid legal issues. Finally, select a name that reflects your brand's mission, values, and purpose to create a lasting impression on visitors.